Monday, April 12, 2010

Quick Update on Association Case Studies/Video Communication

I wanted to reach out and share some information about ways we are helping major trade groups create cost-effective video and webcast services to communicate with members and key constituencies. 

In the last three months, Leading Authorities' studios have been used by organizations like the American Association of Collegiate Registrars, American Beverage Association, America's Health Insurance Plans, the International Dairy Foods Association, the National Association of Health Underwriters, the Society of American Military Engineers, US Travel Association, and YWCA, to name a few, to create the following types of programs:

-Video programs featuring panels of experts on key issues such as health care
-Video messages to members to be streamed on association websites
-Grassroots/PAC video programs to encourage member participation
-Promotional videos to highlight association meetings and build attendance
-Video updates to key constituencies
-Award videos
-Virtual symposiums/conferences
-Live and archived educational programs (webcast and archived)

Leading Authorities' studio has Vyvx, a service which provides the capacity for high quality webcasts and even satellite broadcasts.  We also have an award-winning production and editing team which has been recognized for its work by receiving a large number of Telly Awards, the "Emmy" of commercial video production. Check out our video production and studio capabilities links for more details.

In a "YouTube" world, associations are increasingly recognizing the importance and value of video content on their websites, at their events, and in their ongoing communications with members. 

If you are interested in a cost-effective solution to creating award-winning video programs for your members, I invite you to visit our facilities for a briefing and tour.  Just drop me a note and we can easily make arrangements. 

 

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